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Altai takes PEPSI to fizzy-ing new heights

Business Profile

With internet penetration relatively low in Central America, it was big news when PEPSI, the soft drinks giant launched their new marketing campaign “PEPSI HOY” – a large scale project offering complimentary use of Wi-Fi in major parks across Latin America for tourists and local residents.

The PEPSI Campaign

PEPSI printed a Wi-Fi Login password on the inside of every PEPSI bottle cap.

  • Time limit per login is 20 or 30 minutes
  • The duration depends on the size of the PEPSI drink the client purchases – larger drinks receive a longer usage time.

The Solution

Altai A3-E and C2s are deployed on the rooftops for Wi-Fi access.

C1n’s are used as CPE’s to extend Wi-Fi coverage while C1an’s are used for wireless bridging.

C2’s are used to provide small area wireless networks.

The access points and the networks are all managed by AltaiCare – although there are many installation sites, the service operator can easily manage and configure the network and the access points via AltaiCare..

AltaiCare is a cloud-based network management and service control software system. It is designed for WiFi service providers with integrated network management and service control functionalities for fast and cost saving service provisioning, as well as location-aware content management and big data analytics to help defining sales and marketing strategies based on customer behaviour.

The Challenge

  • Large area coverage
  • Large number of simultaneous users
  • Lack of Ethernet backbone

Service providers or enterprises can simply subscribe the AltaiCare cloud-based wi-fi management solution for the number of AP’s and years they need.

AltaiCare service domain supports various services including:

  • User creation
  • QoS control
  • Captive portal

The Result – Expansion

Such has been the success of the project that in 2017 it will be expanded to the major parks of major municipalities in the Latin America region including:-

  • Guatemala
  • El Salvador
  • Honduras
  • Nicaragua
  • Costa Rica
  • Colombia

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